About TechByter Worldwide

TechByter Worldwide's predecessor went on the air in Columbus, Ohio, around 1986. I had been working a weekend news shift on WTVN and had met Joe Bradley, who was filling in on weekends. At some point, Joe was assigned to the Sunday morning shift and, because we both enjoyed talking about technology, I started dropping in occasionally.

At first, we did 15 minutes occasionally and later expanded it to half an hour every other week. Before long, we'd expanded to fill the entire hour (in radio time, that's about 22 minutes) and the program segment was on every week. We decided to call it Technology Corner.

In 2006, programming changes eliminated Joe's Sunday morning program and Technology Corner. After thinking (for about 3 seconds) about trying to move the program to WTPG, Clear Channel's other Columbus AM station, I decided that radio is a great industry to have been associated with, past tense. I had been thinking about packaging Technology Corner as a podcast and May 2006 seemed to be a good time to try that.

The new way

The results far exceeded my expectations. After 16+ years on radio as the technology guy, I first thought of this as a step down, this has not been the case. But when Technology Corner was on the air, we had maybe 25,000 "listeners". Many of those listeners had the radio on for background chatter. They were getting ready for church, preparing for a drive to grandma's, packing fishing gear, or loading the car for a trip to the zoo. Some people actually listened actively. I know because Joe and I received e-mail messages every week from people who had been actively listening. The Technology Corner website hosted about 150 visitors per day on average.

As of December 2006, 6 months along in the podcast experiment, I still receive e-mail messages every week from people who listened actively and the website hosts about 170 visitors per day on average.

In other words, the program is reaching at least the same number of active ears and active minds by directly involving a few hundred podcast listeners and about 1000 website visitors every week. Those who listen to the podcast listen because they want to; those who listen to radio often just have it on by habit. From my standpoint, the difference is remakrable, refreshing, and invigorating.

A new name

Starting in January 2007, Technology Corner got a new name. I had registered the domain techbyter.com before the association with WTVN ended, so I started using that. Because the program is no longer restricted to being heard in and around Ohio, I thought a name that recognized that change would be appropriate.

Hence, TechByter Worldwide.

For more information, contact me.

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